Emsculpt is a new device in body-contouring. It is the first FDA-cleared energy device approved to burn fat and build muscle mass. Emsculpt contracts muscles beyond what is possible through voluntary effort, yielding better muscle tone and enhanced fat reduction. The process works by directing highly focused electromagnetic energy to the area, forcing the muscles to contract to 100% and holding it there for up to six seconds. The average person, no matter how strong, can only contract their muscles to their 30-35% capacity for a fraction of a second. In response to these contractions, the muscle reconstructs itself, and fat cells in the area are eliminated.